Free — First Card Instant — No Signup

Your real food cost — dish by dish, in 30 seconds.

Most operators are running 3–5 points hotter than they think. One over-portioned protein costs $4,800 a year. Enter a recipe below and see exactly what your plate actually costs — with yield loss built in.

Cost My First Recipe
Free. No signup. First card — no email needed.
Built by Joe Hertel • 25 years in restaurants
Nashville Hot Chicken Handhelds
Nashville Hot Chicken Sandwich
Plate Cost
$5.10
Price
$17.00
Food Cost
30.0%
Margin
$11.90
IngredientQtyUnitCost
Chicken thigh6oz$1.80
Buttermilk brine4oz$0.45
Brioche bun1ea$0.72
Hot spice blend0.5oz$0.35
Garlic aioli1.5oz$0.28
Dill pickles3slice$0.22
Slaw + fryer oil1ea$1.28
Total$5.10
Management View
Nashville Hot Chicken
Icon
Menu: $17.00
Nashville Hot Chicken Sandwich
Plate Cost
$5.10
Food Cost
30.0%
Margin
$11.90
GP/Cover
70.0%
IngredientQtyUnitCostQ-Adj
Chicken thigh6oz$1.80$2.25
Buttermilk brine4oz$0.45$0.45
Brioche bun1ea$0.72$0.72
Hot spice + aioli2oz$0.63$0.63
Pickles + slaw + oil1ea$1.50$1.68
Total$5.10$5.73
Raw plate cost$5.10
Q-factor adjusted$5.73
Menu price$17.00
True margin$11.27
In the sweet spot
30% food cost sits right in the 28–35% target. Q-factor adds $0.63/plate from fryer oil absorption and brine waste. High seller — watch portion drift on the thigh.
Nashville Hot Chicken — costed, classified, ready to use. Click to flip.
the ugly truth

The Problem

Three things silently drain independent restaurants of $10,000–$25,000 per year. Here's the math.

Working for Free for 30 Days

Discovering a 38% food cost a month late isn't an "update" — it's finding out where your next equipment upgrade went. A rounding error ate it.

The Silent 2% Leak

83% of operators estimate their food cost within 2–3 points. Sounds close. On a $500K operation running 30%, that 2-point miss is $10,000/year. Every year.

The $1,140 Chicken Leak

A 5% yield error on protein isn't "waste" — it's a stolen paycheck. Trim, shrink, portion creep across 200 covers/week adds up to real money walking out the door.

Five Minutes a Week. One Number That Matters.

Cost one recipe. Catch the drift before it hits your P&L. Yield-tested numbers with food photography, built by a 25-year operator who’s been where you are.

The 120-Second Margin Audit

Go from a paper invoice to a yield-adjusted recipe cost in under 2 minutes. We handle the yield math. You handle the food.

Real Yields, Real Numbers

Stop leaving money on the cutting board. We account for trim, peel, seeds, and cooking shrink. The price on your invoice is never what you actually serve — we calculate what is.

Recipe Cards That Actually Work

Professional recipe cards with food photography. Portions, steps, cost breakdown, and a studio-quality hero shot of your dish — generated in seconds. Laminate it. Post it at the station.

Joe Hertel — 25-year restaurant operator

“Built this after 25 years of bullshit food cost reports. Every place I ran bled money and nobody could tell me where. This shows you.”

— Joe Hertel • 25 years in restaurants

How It Works

Three steps. Two minutes. Real numbers.

1

Enter Your Recipe

Name, ingredients, quantities, and costs. Use the builder below.

2

See Your Food Cost

Portion cost, food cost %, margin — all calculated live as you type.

3

Print & Use

Generate a professional cook's card. Laminate it. Post it at the station.

Old-school handwritten recipe card pinned to kitchen wall
How it's been done
Costed. Classified. Printed.
Same recipe card — but now it shows you what every plate actually costs, which items are carrying you, and which ones are bleeding. No spreadsheet. No guesswork.
How it should be ↓

Here's a real one.

Birria Tacos — costed, classified, ready to use. Click to flip.

Every restaurant has dishes like this — margin hiding in plain sight. The question is which ones are yours.

Build Your Recipe Card

Fill in your recipe. The card and food cost update as you type.

Recipe Details

Ingredients

IngredientQtyUnitCost ($)

Prep Steps

Live Preview
3 free cards remaining today
Your Recipe NameENTREE
Portion Cost
$0.00
Menu Price
$0.00
Food Cost %
0%
Margin
$0.00
Ingredients
IngredientQtyUnitCost
Add ingredients to see them here...
Prep Steps
  1. Add steps to see them here...
Your Food Cost
--%
Enter ingredients and a menu price to see your food cost %.

Beyond the recipe card.

The card is free. Here's what the full system looks like when you want daily tracking across your whole operation.

7-Day Rolling Average
28.4% ↓ 2.1%
Target: 30% — you're winning

Daily Food Cost Tracking

Know where you stand every day, not at month-end. Your number, your target, your trend.

Icons
high vol + high margin
Sleepers
low vol + high margin
Staples
high vol + low margin
86s
low vol + low margin

Menu Engineering

Every item classified. Icons, Sleepers, Staples, and 86s. Know which dishes earn and which ones drag.

This Week's Insight
“Friday 6–9pm drives 34% of revenue. Your labor on Saturday lunch costs more than it earns.”

Revenue Insights

Hour-by-hour, day-by-day. Staff to the revenue, not to the clock.

What does a slice of tomato cost you?

Quick single-ingredient calculator with Q-factor waste adjustment. For the full recipe, use the card builder above.

$
Q-Factor (Waste)Q = 1.11
10% waste
Cost Per Portion
$0.97
per portion of Tomato
$3.50/lbpurchase price
× 1.11 Q-factor10% waste
= $3.89/lbtrue cost
÷ 4 portions
= $0.97 per portion
Now what?

This is one ingredient. A full recipe has 8-15. Use the card builder above to cost your entire dish.

Cost my full recipe ↑
Full calculator with Q-factor reference table →
Learn: How to Cost Food (complete guide) →

That was one recipe. Your menu has 40.

One recipe took 30 seconds. Doing 40 manually — with yield adjustments, invoice lookups, and weekly tracking? That’s 8–12 hours a month. Send us your menu Thursday. Friday morning you’ll have every dish costed, classified, and ready to act on.

Get My Full Menu Costed

The math on a $20K/week restaurant

A 1.5% food cost save pays for this tool in 7 days.

Metric Wait 30 Days Thursday→Friday Annual Impact
Cost Detection 30 days (P&L) 24 hours 29 days saved
Yield Error ~5% estimated 0.5% waste-adjusted +$1,140 (chicken alone)
Admin Time 4 hrs/week 10 min/week 192 hrs/year back
$249/mo ÷ $300/week in recovered margin = pays for itself by Day 6.

"You got into this business for the food and the people. Not the spreadsheets. We handle the tedious so you can get back to why you started."

Joe Hertel — 25-year restaurant operator

The free tools are real. The math is the same we use for clients.

But doing this manually across 40 menu items, tracking invoices weekly, adjusting for waste, and catching a 2-point drift before it costs you $10K? That's 8–12 hours a month of spreadsheet work.

At your hourly rate, the spreadsheet costs more than $249/mo. We just do it faster and catch what you miss.

See what the full system includes ↓

Frequently Asked Questions

The First Dish You Fix Pays for a Year

One over-portioned protein at 80 covers costs $4,800/year. Fix it once — the margin compounds every week you keep tracking.

Full Menu Costing
$249/mo
Month-to-month • No setup fee • Cancel anytime
  • Every dish on your menu — costed to the penny
  • Daily food cost tracking (not monthly autopsies)
  • Menu engineering — Icons, Staples, Sleepers, 86s
  • Yield-adjusted Q-factor on every ingredient
  • Printable cook's cards with AI food photography
  • Upload invoices Thursday → full analysis by Friday
Founding Member Rate

First 10 restaurants lock in $249/mo for life. No price increases, ever.

60-day guarantee: $2,000/month in identified savings, or your money back — no questions. Every recipe card and cost breakdown stays yours either way.
Show Me All 40
What others charge: MarginEdge $300/mo • R365 $249–$469/mo • Toast+xtraCHEF custom pricing
myrecipecard.kitchen: $249/mo flat. Built for independents, not chains.

Your Full Menu — Costed by Friday

Upload your invoices. We'll show you exactly where margin is hiding — dish by dish.

Which drains margin most?

Prefer to talk it through first? Book a 15-minute call with Joe →

No commitment. $2K/month in identified savings in 60 days, or your money back — no questions. Every card and breakdown stays yours.
Cost One Dish — 30 Sec